brand strategy one
THE SERIES
When you think about your business and what you do it is very important to imagine how that will be expressed through your brand. Brand can be magical when you get it right. Brand absolutely needs to accomplish what your business is, does and who your target audience is. But even more importantly it needs to contain you and your core values, your personality and why you are so passionate about what you do. Your brand is merely the image you are trying to use when competing with your business competitors so don’t follow the crowd, be unique and remember every time you communicate with your brand someone is going to remember who you are.
Do you need help with your brand identity and your core values? Lets talk...
 charity brand project
Tauranga Women’s Refuge, Artists of Plenty 2010 Calendar Launch was a huge success raising awareness and money for the 24 hour crisis line through the sale of the calendar. The “be a friend” brand has been developed to give the community the opportunity to acknowledge and support. We are in phase two of the marketing strategy and working towards implementing this in the new year. We need some more friends so if you are interested in donating your time along with your talent please contact me, otherwise check out the website www.beafriend.co.nz.
 'new' brand project...
Welcome to One Good Idea's new client who is developing a clothing distribution company within New Zealand with the unique and sole target of teenage girls (not a girl but nearly a women). The clothing range is currently being designed and developed in Australia. The New Zealand distributor needs to be ready to launch 2010/2011 Summer Range in March 2010. One Good Idea
will work with this client to set up the entire business concept, brand identity, planning and research.
 brand inspiration
"whatever your brand stands for, you have to deliver on the promise. Don't promise what you can't deliver, and deliver everything you promise. That's the only way you will control your brand. And beware: brands always mean something. If you don't define what your brand means, a competitor will".
by brand guru Richard Branson from the book
Business Stripped Bare.
 let's talk about YOUR brand
"Angela has the uncanny abilty to step into your shoes and help you establish where you need to go and how you need to get there."
LET'S TALK ABOUT YOUR BRAND, CALL ME
ANGELA BEATSON 021 93 83 73.
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brand project 'success' Congrats to Pip Wildman on the sale of her graphic design business Me.Creative
located in the beautiful North Island town of Taupo. One Good Idea worked extensively to develop a comprehensive business plan and selling document for me.creative and the outcome was perfect! Pip is now heading off on her overseas adventure......
brand 'relationship' plug
Logo sign off! One Good Idea's new business start up client The Cardiac Clinic have had their logo brand identity designed by Trent and Barbara at Hubcreative. For results driven creative & smarter thinking hubcreative are the experts in creative design solutions for branding.
purchase the 'artists of plenty' 2010 calendar Purchase the Artists of Plenty 2010 Calendar and support the Tauranga Women's Refuge $20.00
All sale proceeds go to Tauranga Women's Refuge.
Available from: Paper Plus stores, Creative Tauranga, Tauranga Art Gallery, Zohar - Mt Maunganui, Pacific Garden Centre and Cafe.
"the best way to get a good idea
is to get a lot of ideas"
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